Brand Identity Refresh
Stewart McKelvey
Stewart McKelvey has been Atlantic Canada’s leading law firm for a long time. As the firm celebrates 35 years, it sought to reaffirm its commitment to delivering value and impact for its clients, while preparing to meet challenges in AI, new practice areas, and expanded markets.
To help mark this inflection point, we developed a refreshed visual identity for Stewart McKelvey that captures its forward-looking mindset while honouring its east coast heritage.
The work included a website refresh with added functionality, new brand guidelines, and updated collateral materials and templates to ensure a consistent appearance across the organization.
